25.07.2011

StartReady and Ferrari electronic join forces with UC appliance for Lync

Specialists for unified communications (UC) cooperate on a UC appliance for Microsoft Lync

Teltow (GER)/Uithoorn (NL), July 25, 2011 – StartReady delivers turnkey solutions for unified communications based on Microsoft Lync. Supplying its appliance with a pre-configured Lync Server, the company based in Uithoorn, the Netherlands, works with sophisticated tools to provide its customers with the installation and continuous system support. The Berlin-based UC specialist Ferrari electronic AG supplies Microsoft-certified gateways for Microsoft Lync and Exchange Servers. In this recently agreed partnership, Ferrari electronic directly integrates its gateway board into the Lync appliance from StartReady. The cooperation aims to offer corporate customers a safe transition from traditional telephony to the unified communications platform from Microsoft.

The Office Master Gate integrated into the Lync appliance can also be used as a component of a "Survivable Branch Appliance" (SBA) to guarantee high-availability telephony for cross-site Lync installations.

For Johann Deutinger, CTO of Ferrari electronic, the partnership offers a number of synergies and great potential for the future. "Microsoft has undoubtedly set a standard with Lync, but in practice it is third-parties and partners like Ferrari electronic and StartReady that guarantee businesses a smooth transition from traditional PBX systems to IP telephony. We work together to ensure that migration is reliable and secure. What's more, we provide protection of our customers' investments, for example by enabling Lync and the PBX to operate in parallel. The market potential for this concept is huge."

Lucas Wensing, CEO of StartReady, is also confident in the possibilities available from this cooperation: „Microsoft Lync will be used more and more as a telephony platform. With Ferrari electronic we have found a perfect partner who helps us to integrate all hardware, software and maintenance in one box. This seamless technical integration provides a full communication platform for SMB to Larger Enterprise. StartReady and Ferrari electronic have a similar technical market driven company structure and by joining forces we are able to use all the knowledge and expertise to a maximum.”

Availability

The "UC Appliance for Lync" from StartReady is available now in Benelux, Great Britain, Germany, Austria and Switzerland.

 

About Ferrari electronic AG

Ferrari electronic is a leading German manufacturer of hardware and software for unified communications. The OfficeMaster range of products enhances all popular e-mail and application systems with functions for fax, SMS and voicemail. The hardware seamlessly connects a company's telecommunications infrastructure with the existing information technology. Customers benefit from greater efficiency and streamlined business processes.

Research, development and support from Ferrari electronic AG are entirely located at the company headquarters in Teltow near Berlin. As a pioneer in computer-based fax since 1989, Ferrari remains market and technology leader in this area to this day. Today, more than 20,000 companies with 2.5 million users operate unified communications products from Ferrari electronic. The customer base consists of organizations from all sectors and of all sizes. Among the most prominent include AIDA Cruises, Air Berlin, Allianz Suisse, Griesson – de Beukelaer, Messe Munich, Vienna City Hall.

About StartReady

StartReady delivers Microsoft-based communications products fitting in this time of the New World of Work. With our specialization in Unified Communications, we can provide customers in all segments and verticals with modern and future-proof solutions, both on-premise and in the cloud. StartReady is Microsoft Gold Partner and has developed her initial products in collaboration with Microsoft. In the field of OCS and Lync-implementations, StartReady is market leader in the Benelux. With a variety of customers from SMB to Larger Enterprise in the USA, the UK, the DACH Region and the Benelux, StartReady has proven to be a reliable partner in communication solutions.

 

Press contact:
Ferrari electronic AG
Annett Schilling
Ruhlsdorfer Strasse 138
D-14513 Teltow
Phone.: +49 3328 455-916
Fax: +49 3328 455-316
schilling @ ferrari-electronic.com
www.ferrari-electronic.com

     


vibrio. Kommunikationsmanagement Dr. Kausch GmbH
Ruth Bachmann
Edisonpark Haus C, Ohmstr. 4
D-85716 Unterschleissheim
Tel.: +49 89 321 51-860
Fax: +49 89 321 51-77
ferrari-electronic @ vibrio.de
www.vibrio.de